Toll-Free and Local Number Verification for SMS Texting - 10DLC

Christina Reynolds
Christina Reynolds
  • Updated

Special Note:

These new verification requirements are mandated by all major cell phone carriers (Verizon, ATT&T, T-Mobile etc) and The Campaign Registry (TCR) require ALL businesses that want to send a text/SMS to be verified. The approval process can take up to 20 days.

As of July 2025, the 10DLC (10-Digit Long Code) and A2P (Application-to-Person) regulations have been fully enforced across the U.S. for every business sending SMS or MMS messages from local and Toll-Free phone numbers.

 

😎 You will be capable of receiving inbound SMS messages right away and without registering, and in some cases you can respond to an inbound message. However, outbound messages may be restricted by the SMS provider or carrier. 800.com does not restrict nor control any SMS restrictions.

 

How to Verify your 800.com number

Select the "Settings" tab in your dashboard and then click "SMS Verification".  You will then be brought to a form that will need to be filled out in its entirety, including uploading documentation.

Please watch our full Walkthrough How-To Video below or click HERE

 

Once you have completed the form in the 800.com dashboard and returned the completed document and image(s), we will submit it to our carrier and they will respond, indicating whether or not we can enable the feature. In some cases they may reject your verification and will provide us with the reason, along with the steps to resolve it. At that time we will reach out to you and after fixing the issue, we can re-apply. The process can take 1 -3 weeks.

 

 

Key 2025 Compliance and Documentation Requirements by The Campaign Registry

🌐 Please note that your business must have an operational and live website to begin the application process.

1. Mandatory Registration
As of February 1, 2025, all A2P messaging via 10DLC requires registration through The Campaign Registry (TCR). Unregistered traffic is now blocked by major carriers like AT&T, T-Mobile, and Verizon.

2. Privacy Policy and Terms & Conditions
Your website must include a Privacy Policy and Terms & Conditions (Also referred to as: Terms of Use OR Terms of Service) that explain how user data is handled and provide opt-out instructions. These are reviewed during the campaign vetting process .

    • These must be visible and clickable in the footer of your website, on all pages. The clickable links must lead the user to your current Privacy Policy and Terms and Conditions respectively.

3. Opt-In Consent Form

  • If using a Website / Contact Form - If your customers are opting in via your online contact form. You will need:
    1. Screenshots of the web form or contact form where the client adds their number and agrees to receive messaging.
      • This form must contain a field for them to enter their phone number
      • Required Checkboxes (not pre-checked) that clearly state they are accepting and/or opting in. Example language below.
        • Checkbox 1: I agree to the Terms of Service and Privacy Policy provided by "Your Company Name". (Remember to hyperlink them)
        • Checkbox 2: I agree to receive marketing messaging from "Your Company Name" at the phone number provided above. I understand data rates may apply and I can reply STOP to opt out at anytime.
        • If you are using SMS to send unrelated promotional offers you will need an additional and optional Checkbox 3.
  • If using a keyword or QR Code Opt-in: Where does the customer find the keyword in order to opt-in to these messages? Please provide this material (photos or screenshots) for verification.
  • If Voice/IVR opt-in: In this case please provide a screenshot record of opt-in via voice in the client's database/ CRM. (IE, a check box on their CRM saying that the customer opted in and the date)
  • If using a Website or Sign Posting: Where is the number advertised and where does the customer find the number to text in?
    • Ex) Billboard that says Text "Yes" to "1-800-Unicorns" for a free trip.
      • You will need to show screenshots and/or images of the AD + process
  • If using a Paper form for opt in or it is present on a contract: Please upload a photo of the form or contract.

4. Business and Brand Information

Businesses must provide:

  1. Your legal business name
  2. EIN
  3. Website

5. Messaging and Campaigns

You must provide:

  1. A detailed description of your messaging use case.
  2. The category of each campaign (e.g., marketing, customer care, 2FA)
  3. A sample message
  4. A screenshot of an actual message in use (not always required but helps with approval)

Example: If you use your number to send Two Factor Authorization codes to your customers.

  • Description - We use sms messages to verify our customers identity via 2FA, where we provide them with a code that they must enter to be verified.
  • Category - 2FA
  • Sample message - "This is a one-time code provided by 800.com to verify your identity. Please do not share this code with anyone. Reply STOP to opt out"
  • Screenshot - An actual image of the messaging in use.
    • For 2FA/OTP categories specifically - You will additionally be required to provide a screenshot of the process to receive the first initial text.

6. Opt-Out Compliance
You must provide clear opt-out instructions in every message (e.g., “Reply STOP to unsubscribe”). Auto-responses for keywords like START, STOP, and HELP are also required.

 

7. Authentication+ Verification (Optional)
New in 2025, the Authentication+ process adds an extra layer of verification using tax IDs, company registration, domain-based email, and documentation. This includes a two-factor authentication verified via email for registering campaigns .

 

 

Q&A

What is 10DLC?

10DLC is a system that allows businesses to send Application-to-Person (A2P) messages using standard 10-digit phone numbers. It offers a more affordable and localized alternative to short codes and toll-free numbers, while still supporting higher message volumes and better deliverability than traditional long codes.

What is Toll-Free Message Verification?

Toll-free message verification is a standard of review implemented for the telecommunications industry to limit abuse (e.g. spam messaging). The verification process is structured to greatly reduce potential message filtering for toll-free numbers as it will hopefully weed out most instances of misconduct. All major carrier networks in the US are subject to these requirements. Because 800.com is based in the US, these requirements are being applied, universally.

 

What is the Toll-Free Verification Process?

Once the questionnaire and supporting documentation are submitted, we will then send the request to our carrier, who will then submit to the industry's SMS provider. They will respond to us, indicating whether or not messaging services are permitted by the industry's SMS provider, and we will relay this information back to the requesting party. This process can take one to two weeks. Numbers awaiting a response will be placed in a "Pending Verification" status. SMS services may be restricted until we receive a response from our carrier indicating the number is approved and the number's status is changed to "verified."

 

How Are Existing Toll-Free numbers affected?

If you currently use or intend to utilize SMS service in the future, it is recommended that you register your existing number to ensure these services are available. There is a possibility that outgoing messages will be blocked if your number is not verified by the October 1, 2022 deadline. We will do what we can to prevent this from happening, but it is ultimately out of our hands. 

The verification process begins by filling out the electronic questionnaire indicated above. Be sure to monitor your account email for our responses. Your approval status will be communicated via email.

 

What If I Don't Verify My Number(s)?

From October 1, 2022 on, outbound messages sent via Toll-Free numbers may be restricted. This could potentially result in messages being rejected under error code 30032 (Toll-Free Number Has Not Been Verified). In order to ensure your SMS services can continue to be provided, we recommend you register your toll-free numbers, if you utilize them.

 

What Happens if My Number Is Not Verified By October 1, 2022?

The verification process can take 1-2 weeks. While we are awaiting a response from our carrier, numbers will be placed in the "Pending Verification" status, where outbound messaging services will continue to be provided, unless the industry's SMS provider blocks them. Only when our carrier indicates a number is approved, will the number be verified and messaging services permitted, without any potential blocking.

 

How Do I Initiate the Verification Process?

The verification process will begin by by clicking on the "Numbers" tab. Then hover over the 3 dots to the right of any number(s), for which you wish to establish SMS campaigns, and select the "Register for Campaigns" option. This will bring you to a form you will need to complete.

 

The purpose of these required steps is to ensure that only recipients that requested contact from your toll free number or organization are contacted. We will do everything we can to continue providing these services, without interruption, but the standards are industry-wide and out of our hands. If outbound messages are blocked, this process will need to conclude before the services can be provided. 

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