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How to Integrate 800.com With Your Google Analytics 4 (GA4)

Miranda Kleine
Miranda Kleine
  • Updated

To activate Google Analytics 4 integrations within your 800.com dashboard, ensure you have:

  • A GA4 property set up
  • A website data stream configured
  • The GA4 tag installed on your site

Learn more about the events 800.com sends to GA4 and what information is included in the event parameters.

**This integration is only available on the 800.com pro plans. See more about our plans and what they offer here.

Connecting your GA4 to Your Website

Step 1: Install the GA4 Tag

Option 1: Use Google Tag Manager
  1. Log in to Google Tag Manager.
  2. Select an existing container or create a new one.
  3. Add a new tag:
    • Choose Tag Configuration > Google Analytics: GA4 Configuration.
    • Enter your Measurement ID (found in GA4 under Data Streams).
    • Set up a trigger (e.g., All Pages).
  4. Save and publish the container.
Option 2: Add GA4 Code Manually
  1. Copy the global site tag (gtag.js) from your GA4 data stream setup page.
  2. Paste the code into the <head> section of your website’s HTML.
  3. Save and publish your changes.

Step 2: Verify Data Collection

  1. Open your website in a browser.
  2. In the GA4 dashboard, go to Admin > DebugView to see real-time data.
  3. Confirm that events (such as page views) are being tracked.

Integrating with 800.com

Step 1: Log in to Your 800.com Account

Log in to your account. Ensure you have administrative access, as only admins can generate and manage API tokens.

If you’re not already using 800.com, sign up for an account and then log in.

Screenshot 2025-07-22 at 2.00.17 PM.png

Step 2: Create a New GA4 Integration

  1. Go to Settings > Integrations.
  2. Select either the GA4 tab or click the Add Integration button.
  3. Fill out all required fields, and hit Create.
    *If you choose to click the Add Integration button, you will need to choose an integration type, then follow the steps provided.

Screenshot 2025-07-22 at 2.01.59 PM.png

  • Measurement ID: Find this in GA4 under Data Streams in the Property Column.
  • GA4 API Secret: Locate this in GA4 under Data Streams > Measurement Protocol API Secrets.

Step 3: Secure Your API Token

  1. Once the token is generated, copy it immediately as it may not be viewable again for security reasons.
  2. Store the token securely, such as in a password manager or encrypted file.

800 Supported GA4 Events

View the complete list of events 800 sends to GA4.

Deleting GA4 Integrations

If you suspect a token has been compromised or is no longer needed:

  1. Go to Settings > Integrations.
  2. Locate the Manage tab.
  3. Find the token in the list, click the 3 dots and then hit Delete.
    Screenshot 2025-07-22 at 2.13.19 PM.png
     
  4. Confirm the action by hitting Delete again to immediately disable the token.
    Screenshot 2025-07-22 at 2.16.51 PM.png

You can generate a new token if needed and update your integrations accordingly.

Integrate with Other Tools

To maximize GA4’s value, consider integrating it with:

  • Google Ads: Track ad performance and conversions.
  • BigQuery: Export GA4 data for advanced analysis.
  • CRM Platforms: Use the GA4 API for seamless integration with customer management tools.

Best Practices for GA4 Integration

  • Leverage DebugView: Use DebugView to troubleshoot event tracking in real-time.
  • Test Thoroughly: Verify that events and conversions are tracked accurately.
  • Monitor Data Regularly: Review GA4 reports to optimize your website’s performance.

Standard Events

800.com supports sending GA4 events for each of the following activities:

  • Phone Calls
    • All phone calls phone_call
    • First time caller first_time_phone_call
    • Repeat caller repeat_phone_call
  • Voicemails voicemail
  • SMS Messages sms
  • Fax fax

Event Parameters

All events contain the following information as event parameters:

ga_session_id: The session ID that Google has associated with the website visitor.

GCLID: The identifier associated with a Google advert click.

FBCLID: The identifier associated with a Facebook advert click.

MSCLKID: The identifier associated with a MS/Bing advert click.

browser_or_device: The browser/device the visitor used to access the website.

campaign:The value of the utm_campaign query string parameter, if present.

medium: The value of the utm_medium query string parameter, if present.

source: The value of the utm_source query string parameter, if present.

landing_page_url: The URL of the page the visitor saw first, within this session.

referrer: The website (URL) that drove traffic to your website.

activity_session_id: The internal session ID we associate with the activity.

user_id: The ID of your account at 800.com.

company_name: The name of your account at 800.com

tracking_number: The phone number that was dialed/messaged (E164 format).

tracking_number_name: The phone number’s label, if set.

Additionally, for the phone call events we sent the following parameters:

tags: Any tags that have been added to the call record within our app.

 

 

By following these steps, you can successfully integrate GA4 with your website and start collecting actionable data. GA4’s powerful analytics features will help you make informed decisions to enhance user experience and drive business growth.

If you have questions during this process, contact our support team at support@800.com.

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