ASC Events in Slack for the Automotive Industry (800.com)

800.com
800.com
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The ASC (Automotive Standard Council) + Slack integration allows automotive teams to receive enriched ASC event data directly in Slack. When enabled, Slack notifications include vehicle and inventory details pulled from the ASC datalayer, helping teams respond faster and collaborate more effectively.

Prerequisites

Before ASC data can appear in Slack, the following must be enabled:

  • The ASC integration is active in your 800.com account.

  • The Slack integration is connected and enabled.

  • ASC events are properly implemented on your website.

ASC data will not appear in Slack if any of these requirements are missing.

How ASC Data Appears in Slack

When both ASC and Slack integrations are enabled, ASC event data is automatically included in Slack notifications triggered by supported events. This allows teams to view key vehicle and inventory information without leaving Slack.

ASC data is added to Slack messages as structured fields and is populated directly from the ASC datalayer.

Available ASC Fields in Slack

The following ASC fields are supported and may appear in Slack notifications when ASC is enabled:

ASC Field Datalayer Source
ASC Category itemCategory
ASC Color itemColor
ASC Condition itemCondition
ASC Fuel Type itemFuelType
ASC ID itemId
ASC Inventory Date itemInventoryDate
ASC Location itemLocation
ASC Make itemMake
ASC Model itemModel
ASC Number itemNumber
ASC Price itemPrice
ASC Type itemType
ASC Variant itemVariant
ASC Year itemYear
Page Type pageType

Important Notes

  • ASC fields appear in Slack only when the ASC integration is enabled

  • Data is extracted directly from the ASC datalayer.

  • Field availability depends on the event type and the data provided by the source website.

  • Not all Slack messages may include every ASC field.

Common Use Cases

  • Sales teams receiving Slack alerts with vehicle details when leads call.

  • Marketing teams validating inventory interactions from ad-driven calls.

  • Support teams quickly referencing vehicle context during conversations.

Troubleshooting ASC Data in Slack

If ASC fields are not appearing in Slack:

  1. Confirm the ASC integration is enabled.

  2. Confirm the Slack integration is active.

  3. Verify ASC events are firing correctly on your website.

  4. Check that ASC datalayer fields are populated.

If issues persist, contact Customer Support for assistance.

Need Help?

You can contact support directly from the 800.com app or email support@800.com.

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