Getting Started Series: How-To Announce Your New Business Number

Christina Reynolds
Christina Reynolds
  • Updated

Updating your company phone number is more than just a technical change—it’s a marketing opportunity. A smooth rollout ensures your team stays aligned, your customers aren’t confused, and you build engagement across your brand channels.

 

Here’s a step-by-step guide to help you announce your new number effectively.


1. Inform Your Team First

Why it matters:
Before making your new number public, your internal team should be the first to know. They are often the front line in customer interactions and should be ready to answer questions or provide the updated number when needed.

 

What to do:

  • Send an internal memo or Slack message with the new number, the go-live date, and any updated call procedures.

  • Update your team’s email signatures and customer-facing contact info.

  • Add the new number to internal knowledge bases, sales scripts, and CRM tools.

Tip:
Host a quick team huddle or send out a video update to explain why the number is changing and how it improves customer service or branding.

 


2. Announce the New Number to Your Existing Customers

Why it matters:
Your existing customers are the most likely to reach out via phone—don’t leave them in the dark. Treat this announcement as a chance to reconnect and build trust.

How to do it:

Email Announcement:
Send a friendly, branded email blast letting customers know your number has changed. Include:

    • A clear headline like “We’ve Got a New Number!”
    • Your new number in bold
    • A short explanation (“We’ve upgraded to better serve you!”)
    • Links to contact you or save the number

SMS Notification (if you have consent):
A short, informative message like:

"Hi! Just a quick heads-up—our new company phone number is (800) 123-4567. Save it now so you can always reach us!"

Printed Notices (if applicable):
If you have physical mailers, invoices, or products, include a banner or sticker with the new number for the next 60–90 days.

Tip:
Use this moment to add a friendly CTA like “Need help? Call us anytime at our new number!”—it invites more customer interaction.

 


3. Share the News on Social Media

Why it matters:
Your social platforms are powerful tools to reach both current customers and potential leads. Use them to create visibility and spark engagement.

How to do it:

  • Social Media Post Ideas:

    • Instagram/Facebook/Twitter/LinkedIn:

      “🚨 New number, same great service! Reach us at (800) 123-4567. Save it now!”
      “We’ve got a new number—what do you think of the change? Drop your thoughts below 👇”
      “📞 Update Alert! You can now reach us at (800) 123-4567. Text us, call us—we’re here for you.”

  • Visual Tip:
    Create an eye-catching graphic using your brand colors. Add a phone icon, your new number, and your logo to increase recognition.

  • Engagement Boosters:

    • Ask questions: “What do you think of our new number?”

    • Use interactive tools (polls, comment requests, story Q&As)

    • Run a quick giveaway or discount tied to calling/texting the new number

Tip:
Pin the post on your profile or create a “Contact Update” highlight for ongoing visibility.

 


4. Update Your Contact Details Everywhere

Don’t forget to update your number in:

  • Google Business Profile

  • Website header/footer and contact page

  • Email signatures (personal and general inboxes)

  • Business cards, brochures, and signage

  • Online directories (Yelp, BBB, YellowPages)

  • Customer service scripts or chatbot workflows

Tip:
Create a checklist of all places your phone number appears online and offline. Assign someone to verify each one is updated within a week.

 


✅ Final Tips for Success ✅

  • Forward the Old Number (Temporarily):
    Set up call forwarding from the old number for at least 30–60 days to catch stragglers.

  • Track Call Volume:
    Use call tracking to measure engagement and identify where customers are finding your number.

  • Celebrate Internally:
    A phone number upgrade often represents growth—acknowledge the milestone with your team!

 

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