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How To Integrate 800.com With Your Google Analytics 4 (GA4)

Integrating Google Analytics 4 (GA4) with your website is essential for tracking user behavior, measuring performance, and gaining actionable insights into your audience. This guide walks you through the steps to set up GA4, connect it to your website, and start analyzing data.

Why Integrate GA4?

With GA4, you can:

  • Track User Interactions: Monitor clicks, page views, and events to understand user behavior.
  • Measure Conversions: Set up custom goals to measure the success of key actions on your site.
  • Leverage Predictive Insights: Use GA4’s machine learning models to forecast trends.
  • Cross-Platform Tracking: Analyze user activity across web and mobile platforms seamlessly.

Learn more about the activities 800.com is sending GA4 events for and what information is being included in the event parameters.

Step-by-Step Guide to GA4 Integration

Setting Up Google Analytics 4

In order to activate Google Analytics 4 integrations within your 800.com dashboard you must have a:

  • GA4 property set up
  • Website stream set up
  • Tag installed on your site

Step 1: Create a GA4 Property

  1. Log in to Google Analytics.
  2. In the Admin section, go to the Account and Property columns.
  3. Click Create Property.
  4. Choose Google Analytics 4 and follow the setup prompts, including entering your property name, reporting time zone, and currency.
  5. Once created, you’ll see the property details in your dashboard.

Step 2: Set Up Data Streams

GA4 uses data streams to collect data from websites or apps.

  1. In the Admin section, select your GA4 property.
  2. Under Data Streams, click Add Stream and select Web.
  3. Enter your website URL and name the stream.
  4. Click Create Stream to generate a Measurement ID (e.g., G-XXXXXXXXXX).

Step 3: Install the GA4 Tag

To collect data, you need to add the GA4 tag to your website.

Option 1: Use Google Tag Manager

  1. Log in to Google Tag Manager.
  2. Create a new container or select an existing one.
  3. Add a new tag:
    • Choose Tag Configuration > Google Analytics: GA4 Configuration.
    • Enter your Measurement ID from Step 2.
  4. Set up a trigger for the tag (e.g., All Pages).
  5. Save and publish the container.

Option 2: Add GA4 Code Manually

  1. Copy the global site tag (gtag.js) from your GA4 data stream setup page.
  2. Paste the code into the <head> section of your website's HTML.
  3. Save and publish your changes.

Step 4: Verify Data Collection

  1. Open your website in a browser.
  2. In the GA4 dashboard, go to Admin > DebugView to see real-time data.
  3. Confirm that events, such as page views, are being tracked.

Step 5: Set Up Custom Events and Conversions

  1. In the GA4 dashboard, go to Events > Create Event.
  2. Define custom events, such as button clicks or form submissions, by specifying event conditions.
  3. To track conversions, mark key events as conversions under Admin > Conversions.

Integrate with 800.com

Step 1: Log In To Your 800.com Account

Log in to your account. Ensure you have administrative access, as only admins can generate and manage API tokens.

  • If you’re not already using 800.com, sign up for an account and then log in.

Step 2: Create A New GA4 Integration

To create your GA4 Integration:

  1. Go to Settings > Integrations
  2. Locate the GA4 tab
    Screenshot 2024-11-18 at 10.29.01 AM.png
  3. Click the Add Integration button > fill out all data fields > hit ActivateScreenshot 2024-11-18 at 10.47.31 AM.png

    *For the Google Analytics 4/Measurement ID field, you can find the Measurement ID in GA4 by going to Data Streams in the Property Column and selecting a stream.

    *For the GA4 API Secret field, you can find the API Secret in GA4 by going to Data Streams int he Property column and selecting Measurement Protocol API Secrets.

Step 3: 

Once the token is generated:

  1. Copy the token immediately, as it may not be viewable again for security reasons.
  2. Store the token securely, such as in a password manager or encrypted file.

Learn more about the activities GA4 events are being sent for and what information is being included in the event parameters.

800.com Supported GA4 Events

Deleting GA4 Integrations

If you suspect a token has been compromised or is no longer needed:

  1. Go to Settings > Integrations
  2. Locate the API tab
  3. Locate the token in the list and click Delete
  4. Confirm the action by hitting Delete again to immediately disable the token

You can generate a new token if needed and update your integrations accordingly.

Integrate with Other Tools

To maximize the value of GA4, consider integrating it with other platforms:

  • Google Ads: Link GA4 with your Google Ads account to track ad performance.
  • BigQuery: Export GA4 data for advanced analysis.
  • CRM Platforms: Use the GA4 API for seamless integration with customer management tools.

Best Practices for GA4 Integration

  • Use Enhanced Measurement: Enable enhanced measurement features in your data stream settings to track scrolls, outbound clicks, and more automatically.
  • Leverage DebugView: Use DebugView to troubleshoot event tracking in real-time.
  • Test Thoroughly: Verify that events and conversions are being tracked accurately before relying on the data for decision-making.
  • Regularly Monitor Data: Review your GA4 reports to spot trends and optimize your website's performance.

By following these steps, you can successfully integrate GA4 with your website and start collecting actionable data. GA4’s powerful analytics features will help you make informed decisions to enhance user experience and drive business growth. If you encounter issues, refer to Google’s support resources or consult a web developer for assistance.

If you have questions during this process, you can reach out to our support team via email: support@800.com.

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