The Unique Callers report in Call Analytics helps you understand how many individual people are contacting your business so you can measure reach, identify new opportunities, and track repeat engagement.

This report provides a high-level view of unique vs. repeat callers, along with key metrics and filtering options to help you understand caller behavior and how your audience is interacting with your business.

How to Access the Unique Callers Report

Log in to your 800.com dashboard. 

From the left-hand menu, click Call Analytics > Unique Callers.

How to Use the Unique Callers Dashboard

Filters and Date Range

At the top of the page, you can filter your data by:

• Date range (e.g., Last 30 days)
• Call direction (Inbound/Outbound)
• Phone numbers
• Forwarding number
• Account or organization

Use All Filters to refine your data further.

Call Trends Chart

The chart displays caller trends over time, helping you:

• Track growth in new callers
• Identify spikes in activity
• Compare first-time vs repeat callers

This gives you insight into how your audience is engaging with your business.

Key Metrics

Below the chart, you’ll see summary metrics:

• Calls – Total number of calls
• Unique Callers – Number of individual callers
• Missed Calls – Calls that were not answered
• Avg. Duration – Average call length

These metrics help you quickly evaluate performance and caller behavior.

Why This Report Matters

Tracking unique callers helps you:

• Measure how many new people are reaching your business
• Identify repeat engagement from existing customers
• Evaluate the effectiveness of marketing campaigns
• Understand overall audience growth

How to Export Unique Caller Data

1. Click Export in the top-right corner

2. Your report will be generated and sent to your email once ready

   

   

Tips for Using Unique Caller Data

• Compare total calls vs unique callers to spot repeat activity
• Use tags or analytics to identify high-value callers
• Monitor trends to see if campaigns are bringing in new leads
• Combine with other reports (like Source or Tag) for deeper insights

Need Help?

If you have questions during this process, you can reach out to our support team via email: support@800.com.