VWO (Visual Website Optimizer) is a popular A/B testing and website optimization platform that helps you improve user experience and increase conversions. By integrating 800.com with VWO, you can track phone call conversions from different experiments, variations, and campaigns—giving you deeper insight into what’s working.

Follow the steps below to add your 800.com call tracking script to your VWO experiments and start capturing valuable call data.

What You’ll Need

• An active 800.com account

• A published tracking number set up in your 800.com dashboard

• Access to your VWO dashboard

• Access to your website’s code or GTM (Google Tag Manager), if applicable

Step-by-Step: How to Add Your 800.com Script to VWO

Step 1: Copy Your 800.com Tracking Script

1. Log into your 800.com dashboard.

2. Click on Settings from the sidebar.

3. Select Integrations and find Tracking Script.

4. Copy the JavaScript snippet provided.

Tip: This script dynamically swaps your site’s phone number based on the visitor’s source using Dynamic Number Insertion (DNI).

Step 2: Log Into Your VWO Account

1. Go to VWO and log in.

2. Navigate to the Testing tab and open the experiment you want to track calls for.

Step 3: Add the Script to Your VWO Variation

1. In your VWO variation editor, select the Settings (gear icon) for the specific variation.

2. Scroll to the Custom JavaScript section.

3. Paste your 800.com tracking script into the box.

4. Save the variation.

If you’re running multiple variations, make sure to add the script to each variation where you want phone tracking active.

Step 4: Publish Your Experiment

1. Once your variations are ready and the script is added, click Start Experiment.

2. Visit the live site to confirm the phone number is swapping dynamically for each visitor segment.

You can test this by visiting the experiment from different traffic sources (paid ads, social media, etc.) and verifying that the correct tracking number displays.

How to View Call Tracking Data

After integration:

• All calls from your VWO experiment pages will be tracked in your 800.com call logs.

• You can identify calls by tracking number and traffic source (e.g., “Paid Search,” “Social Media”).

• Review call time, duration, caller ID, and listen to call recordings directly in your 800.com dashboard.

Tips for Optimizing With VWO + 800.com

• Use different 800.com tracking numbers for each A/B test variation to compare which version drives more calls.

• Combine call tracking with VWO heatmaps or session recordings for deeper insights.

• Use 800.com’s integrations with Google Analytics 4 and Google Ads to track calls as conversions.

Need Help?

If you run into any issues or have questions about setting up your VWO integration, we’re here to help.

📧 Email: support@800.com
📞 Call: 1-800-800-4321