❓ What Is Call Tracking?

Call tracking is a feature that allows businesses to assign different phone numbers to various marketing channels. When someone calls, you know exactly where they came from — whether it’s a Google ad, a Facebook post, a landing page, or a print flyer.

Call tracking is included in 800.com Pro and Pro Plus, Monthly and Yearly Plans. 

See all Plan Descriptions HERE

No Pro Plan? No Problem! Start HERE 🚀

Already have Call Trackign enabled and ready to implement? Visit our How-To Guide HERE

🌟 Call Tracking Features

• Source-Based Call Attribution
  Easily assign unique phone numbers to each marketing channel — paid search, social media, email, direct mail, and more. Know exactly which sources are driving calls, helping you track ROI with precision.
  
  
• Dynamic Number Insertion (DNI)
  Automatically display different phone numbers on your website based on the visitor’s traffic source. Track the effectiveness of specific campaigns (e.g., Google Ads vs. Facebook) in real time — with zero manual effort.
  
  
• Call Recording
  Record and store every call to use as a training tool, quality check, or sales coaching resource. Replay conversations to improve performance and ensure compliance.
  
  
• Real-Time Call Analytics Dashboard
  Visualize call data in an easy-to-navigate dashboard. See caller locations, call times, durations, and more — all updated in real time to support fast, data-backed decisions.
  
  
• Call Routing & Forwarding
  Route calls based on time of day, location, or team availability. Create custom rules to ensure every caller reaches the right person — improving service and reducing missed opportunities.
  
  
• Voicemail & Missed Call Alerts
  Receive instant alerts for missed calls and voicemails. Access recordings from your dashboard and follow up quickly to recapture potential leads.
  
  
• Easy Number Management
  Purchase and organize multiple toll-free or local numbers by campaign, department, or location. Gain full control over your communication channels.
  
  

🚀 Call Tracking Benefits

• Optimize Marketing Performance
  Identify which campaigns perform best and shift your budget accordingly. Cut wasted spend and double down on what’s working.
  
  
• Make Data-Driven Decisions
  Provide your marketing and customer service teams with real-time insights to drive smarter, faster decisions.
  
  
• Improve Sales & Customer Experience
  Use recordings to refine scripts, coach staff, and boost the quality of every conversation — leading to stronger conversions.
  
  
• Smarter Lead Tracking
  Follow every lead from first contact to close. Integrate call data with your CRM for complete visibility into the sales pipeline.
  
  
• Capture Every Opportunity
  Voicemail alerts and advanced routing ensure no call — or potential customer — ever slips through the cracks.
  
  

🧩 Call Tracking Integrations

Connect your call tracking with the tools you already use — so your data flows effortlessly and your team stays in sync.

• Google Ads
  Track which keywords and campaigns generate the most calls, and feed that data back into your ad strategy to improve ROI.
  
  
• Google Analytics 4 (GA4)
  Tie phone calls to user sessions and behavior data, giving you a complete view of the customer journey.
  
  
• Meta Business Suite (Facebook & Instagram)
  Attribute calls directly to your social ad campaigns to understand how your audience is responding across platforms.
  
  
• Microsoft Advertising
  Gain call attribution insights from your Bing ads, just like you do with Google — helping you maximize search performance.
  
  
• Zapier
  Automate workflows by connecting your call data with over 5,000+ apps — from CRMs to spreadsheets and beyond.
  
  
• Slack
  Get real-time notifications for new calls, voicemails, or missed calls — so your team can respond fast, right from Slack.
  
  
• HubSpot
  Sync call activity with your CRM to build detailed contact records, score leads, and personalize follow-ups.
  
  
• Shopify
  Track calls that result from product pages or campaigns, giving you a clearer picture of what drives sales.
  
  
• WordPress / Squarespace / Weebly
  Easily add tracking numbers to your website and blog, no matter which platform you use — with no dev work required.
  
  

💡 How to Use Call Tracking to Grow Your Business Today

Track your calls to unlock better leads, clearer ROI, and smarter marketing decisions. Here’s how:

• Track ROI from Paid Ads (Google, Facebook, etc.)
  Assign a unique phone number to each paid campaign — one for Google Ads, another for Facebook Ads, etc. This way, when a call comes in, you’ll know exactly which platform and ad drove the lead.
  ➡️ Why it matters: Helps you reallocate ad spend to the channels that actually convert.
  
  
• Compare Online vs. Offline Campaigns
  Use different numbers for online efforts (like email or your website) and offline ones (like print ads, direct mail, or billboards).
  ➡️ Why it matters: You'll see whether your digital campaigns are outperforming traditional methods — or vice versa.
  
  
• Optimize Landing Pages and Website Traffic
  With Dynamic Number Insertion (DNI), your site will show different phone numbers depending on how a visitor found you (Google search, email link, etc.).
  ➡️ Why it matters: You can track which sources and landing pages are bringing in phone leads — not just clicks.
  
  
• Measure the Impact of Seasonal or Limited-Time Promotions
  Create temporary phone numbers for seasonal campaigns, holiday specials, or one-time offers.
  ➡️ Why it matters: See how well time-sensitive promos perform and whether they justify repeating.
  
  
• Analyze Call Quality and Lead Intent by Channel
  By reviewing call recordings tied to each marketing source, you can evaluate the quality of leads from different campaigns.
  ➡️ Why it matters: Not all leads are equal — this helps you focus on the sources that bring in the most sales-ready callers.