Overview

Call Analytics in 800.com allows you to track, measure, and analyze your inbound call activity so you can better understand your customers and evaluate your business performance.

With Call Analytics, you can monitor your call volume and review detailed metrics such as phone numbers, forwarding numbers, call times, caller location, duration, and unique callers.

This information helps you identify trends, measure engagement, and optimize how your business handles incoming calls.

Where to Find Call Analytics

You can access Call Analytics directly from your dashboard:

1. Log in to your 800.com account

2. From the left navigation menu, click Call Analytics

3. Select the metric or report you want to review

From here, you can explore detailed call data and performance metrics across your account.

What Call Analytics Tracks

Call Analytics provides insight into several key performance indicators, including:

• Tracking Number – The phone number the caller dialed

• Forwarding Number – The destination number where calls are routed

• Day and Time – When calls occurred

• Geographic Location (Geo) – Where callers are located

• Call Duration – How long each call lasted

• Unique Callers – Number of distinct callers

• Missed Calls – Calls that were not answered

These metrics help you understand call patterns and identify opportunities to improve customer engagement.

Additional Call Data Available in Call Analytics

Depending on your configuration and enabled features, Call Analytics may also include:

• Call recordings

• Call transcriptions

• Call outcomes and tags

• Call routing and forwarding activity

• Marketing attribution data

• Timeline events showing call activity and milestones

This gives you a complete view of each caller interaction.

How Call Analytics Helps Your Business

Call Analytics helps you:

• Measure call volume and trends

• Track performance of your phone numbers

• Identify missed call opportunities

• Monitor caller engagement and behavior

• Improve customer response and handling

• Evaluate marketing effectiveness

By understanding when and how customers contact your business, you can make better decisions to improve conversions and customer experience.

Example Use Cases

Businesses use Call Analytics to:

• Identify peak call times

• Determine which numbers generate the most calls

• Track missed calls and improve availability

• Monitor call duration and quality

• Analyze caller location and geographic trends

Related Features

Call Analytics works alongside other 800.com features, including:

• Call Tracking

• Call Recording

• Call Tagging and Outcomes

• Integrations with Google Ads, Meta Ads, and Microsoft Ads

• AI-powered call summaries and insights (if enabled)