If you're running Instagram Ads, call tracking can help you understand how effective your campaigns are at driving phone calls. By integrating 800.com with your Instagram Ads, you can easily track calls, analyze the performance of your ads, and optimize for better results. Here’s a step-by-step guide on how to set up call tracking for Instagram Ads using 800.com.

Why Set Up Call Tracking for Instagram Ads?

Call tracking helps you:

• Measure campaign effectiveness: See which Instagram Ads are generating the most phone calls.
• Optimize ad spend: Focus your budget on ads that convert via phone calls.
• Gain insights: Collect data about your callers, such as call duration and demographics, to improve your campaigns.

Step-by-Step Guide to Set Up Call Tracking for Instagram Ads

1. Sign Up for 800.com

If you don’t have an 800.com account yet, sign up to access their call tracking services. 800.com makes it easy to track incoming calls generated by your Instagram Ads, providing detailed analytics on each call.

2. Set Up a Call Tracking Number

Once logged in to 800.com, you can set up a call tracking number by following these steps:

• In your 800.com dashboard, create a new tracking number.
• Assign this tracking number to your Instagram Ads campaign. Any calls made to this number will be tracked and recorded, allowing you to see which ads are driving the most calls.

3. Create an Instagram Ads Campaign

• Open your Meta Ads Manager (Instagram Ads are managed through Meta’s ad platform).
• Start a new ad campaign and select your objective. For call tracking, you might want to choose Lead Generation, Traffic, or Conversions based on your goals.
• Define your target audience, ad placements (be sure to include Instagram), and budget.

4. Add Your 800.com Tracking Number to Your Instagram Ads

There are two key ways to include your 800.com tracking number in your Instagram Ads:

• Call Extensions: If your ad encourages direct calls (such as with a "Call Now" button), include your 800.com tracking number in the call extension.
• Landing Page: If your ad drives users to a landing page, ensure your tracking number is clearly visible on the page—either in the headline or contact section.

5. Enable Dynamic Number Insertion (DNI) for Better Tracking

To more accurately track which calls are coming from Instagram Ads, use Dynamic Number Insertion (DNI). This feature swaps out phone numbers based on the traffic source, ensuring your Instagram Ads get a unique tracking number.

• In the 800.com dashboard, enable DNI.
• Add the provided tracking script to your website or landing page so the phone number dynamically changes for Instagram traffic.

6. Track Conversions in Meta Ads Manager

To track call conversions from your Instagram Ads, follow these steps:

• Go to Meta Events Manager and set up a custom conversion event to track calls made to your 800.com number.
• You can integrate 800.com directly with Meta or manually set up a conversion tracking event based on actions taken by users after interacting with your Instagram Ads.

7. Monitor and Optimize Campaign Performance

Once your Instagram Ads are live, you can monitor performance both in Meta Ads Manager and the 800.com dashboard:

• Use the 800.com dashboard to track key metrics, including call volume, caller demographics, and call duration.
• Check Meta Ads Manager to see which ad sets, creatives, or audiences are generating the most phone calls.
• Optimize your campaigns by adjusting targeting, ad copy, or budget to improve the number and quality of phone calls generated.

Best Practices for Call Tracking with 800.com

• Assign unique tracking numbers to different campaigns or ad sets so you can see which ones perform best.
• Monitor call quality: Use 800.com to listen to call recordings or review call data to ensure the calls coming from your Instagram Ads are relevant and high-quality.
• Optimize your landing pages: If you're directing traffic to a landing page, make sure the page is designed for conversions and features your 800.com tracking number prominently.
• Regularly analyze your call data: Leverage insights from 800.com to improve future Instagram campaigns and ad strategies.

Setting up call tracking for Instagram Ads with 800.com allows you to measure and optimize the phone calls your ads generate. By following this guide, you can track which ads drive the most calls, gain valuable customer insights, and refine your campaigns to improve results. Start tracking your Instagram Ads today with 800.com and ensure your marketing efforts are delivering real value.

If you have questions during this process, you can reach out to our support team via email: support@800.com.