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Tracking Phone Calls in Google Analytics 4 (GA4)

800.com Marketing
800.com Marketing
  • Updated

Track phone calls made through 800.com in Google Analytics 4 (GA4) to gain full visibility into your marketing performance. By connecting 800.com with GA4, you can view phone call events alongside your website interactions and conversions.

Why Track Phone Calls in GA4?

Integrating 800.com with GA4 helps you:

  • Attribute calls to specific campaigns, ads, or referral sources

  • Measure the impact of phone leads on your marketing ROI

  • View call events next to clicks, form fills, and page views

  • Optimize marketing spend based on real conversion data

Step 1: Create a Tracking Number in 800.com

  1. Log in to your 800.com account.

  2. Go to Numbers and click Add Number.

  3. Choose a new number and label it by source (e.g., Google Ads, Facebook, Homepage).

  4. Set your destination number (the number that will receive forwarded calls).

💡 Tip: Use unique numbers for different marketing channels.

Step 2: Enable Dynamic Number Insertion (DNI)

Dynamic Number Insertion swaps phone numbers on your website depending on where the visitor came from (e.g., organic search, ads, email).

  1. Go to Settings > Integrations > Dynamic Number Insertion (DNI).

  2. Copy your unique DNI script.

  3. Paste the script in the <head> section of your website or install it via Google Tag Manager.

📌 This ensures each call is correctly attributed to its traffic source.

Step 3: Connect 800.com to Google Analytics 4 (GA4)

  1. In your 800.com dashboard, go to Settings > Integrations > Google Analytics 4 (GA4).

  2. Enter your GA4 Measurement ID (find it in GA4 under Admin > Data Streams).

  3. Choose which call events to track (e.g., call_started, call_answered, call_converted).

  4. Click Save to finish setup.

800.com will now automatically push phone call events into GA4.

Step 4: Verify Call Events in GA4

  1. In your GA4 property, go to Reports > Engagement > Events.

  2. Search for phone-related events like:

    • call_started

    • call_answered

    • call_converted

  3. Click any event to explore user paths, source/medium, and traffic attribution.

Step 5: Mark Call Events as Conversions (Optional)

  1. Go to Admin > Events in GA4.

  2. Locate the phone call event (e.g., call_answered).

  3. Toggle Mark as conversion.

This allows GA4 to track phone calls as goal completions.

Optional: Track with Google Tag Manager (Advanced)

For advanced users who prefer Google Tag Manager:

  1. Open GTM and click Tags > New.

  2. Select GA4 Event as the tag type.

  3. Set the Event Name (e.g., phone_call).

  4. Use a Click Trigger on your DNI phone number.

  5. Save and publish your changes.

Need Help?

If you have questions about GA4 integration or call tracking setup, our team is here to help. Reach out to support@800.com anytime.

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