Marketing Ideas

Marketing Ideas

Where to Put Business Phone Numbers on Your Website

Christina Reynolds
Christina Reynolds
  • Updated

Having your business phone number easily accessible on your website is important for customer satisfaction and business credibility. Clear contact information ensures that customers can reach you quickly, enhancing their experience and trust in your business.

In this guide, we'll explore the best places to display your business phone number on your website.

Where to Put Your Phone Number on Your Site

Homepage

Your homepage is the digital face of your business. It's often the first impression visitors get, so having your phone number here is very important. A prominently displayed number shows your open for business and ready to work with customers or clients.

The top right corner of your homepage is a hot spot for important info. Place your number there, and visitors can't miss it. Alternatively, consider adding a "contact strip" just below your main navigation.

Contact Page

A dedicated contact page is where visitors go when they're ready to reach out, making the perfect spot for you to showcase your phone number. Think of it as your digital business card where your number should be front and center.

A contact page tells visitors that you want to hear from them. Place your number near the top of the page. Consider adding your operating hours right next to it. This small detail can save both you and your customers time and frustration.

Header and Footer

Headers and footers appear on every page. Placing your number in these areas ensures it's always visible, no matter where your visitors navigate. It's a constant reminder that help is just a call away.

In the header, position your number next to your logo or main navigation. For the footer, create a dedicated "Contact" or "Get in Touch" section.

Product or Service Pages

When customers are browsing your products or services, questions often pop up. Having your phone number right there can be the nudge they need to reach out and potentially make a purchase.

Consider adding a "Need help?" section near your product descriptions. Include your phone number with a friendly message like "Questions? We're here to help!" This approach shows customers you're ready to assist them.

You could also create a sticky bar that follows users as they scroll, keeping your number always in view. This method ensures your contact info is readily available without being intrusive.

Pop-Ups and Banners

Pop-ups and banners are like digital billboards. Use them for time sensitive offers or to highlight customer support availability. Just remember, moderation is key to avoid annoying your visitors.

For pop-ups, consider timing them to appear after a user has spent a certain amount of time on the site. This approach feels less intrusive and more helpful. Banners work well at the top of your page, offering a persistent presence.

Keep your message short, like "Questions? Call us at [your number]!" This direct approach can significantly increase the likelihood of visitors reaching out.

 

Best Practices for Displaying Your Phone Number

Despite all the possible locations above, it's important to remember that you don't need to place your number everywhere. Instead, focus on locations that make the most sense for your business and where your customers are likely to look for it. 

For example, if the contact section of your header is also a sticky bar that follows users down the page, you may not need your phone number in other locations.

To ensure your phone number is easily accessible, especially on mobile phones, consider making it clickable. You can do this with the HTML tel: link, like the following:

<a href="tel:+18005555555">Call Us at (800) 555-5555</a>

When a user clicks on a link like this from a mobile phone, it will initiate the call for them.

Also, consider using visual cues to draw attention to your phone number. Use icons next to the number, employ bold fonts, or incorporate contrasting colors to make it stand out against the background.

Another great way to display your number is by using Dynamic Number Insertion (DNI). With DNI, the phone number displayed on your website automatically changes depending on the visitor’s source, allowing you to accurately track calls for different campaigns and measure the effectiveness of each. Learn How HERE.

By strategically placing your phone number throughout your website, you're making it easy for potential and existing customers to connect with you. Implement these tips to enhance your website's user experience and foster stronger customer engagement.

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