The Looker Studio integration (formerly Google Data Studio) lets you visualize call tracking data from 800.com alongside other analytics and marketing data. By connecting 800.com as a data source in Looker Studio, you can create custom dashboards and reports that help you better understand call performance, trends, and patterns.

Overview

Once connected, you can:

• Build custom charts, tables, and filters using 800.com call metrics.

• Combine call data with web analytics and other sources.

• Share dashboards with stakeholders.

• Track KPIs such as call volume, call duration, missed calls, and tagged call outcomes.

This integration empowers you to visualize performance in ways that fit your business needs.

Prerequisites

Before setting up the Looker Studio integration:

✔ You must have an active 800.com account.
✔ You need a Looker Studio account (free via Google).
✔ Your 800.com user role must have integration permissions.
✔ You must know the metrics you want to report on (call volume, tags, outcomes, etc.).

Enable Looker Studio Integration

1. Log in to your 800.com dashboard.

2. Go to Settings → Integrations.

3. In the Integrations Library, find Looker Studio.

4. Click the Looker Studio integration tile.

Connect 800.com to Looker Studio

1. On the Looker Studio integration screen, select Enable Integration.

2. The integration will create a Looker Studio connector that you can use as a data source within Looker Studio.

3. Copy the Connector ID or follow the provided setup link to open Looker Studio.

Set Up the Looker Studio Data Source

1. Open Looker Studio in your browser.

2. Select Create → Data Source.

3. Choose the 800.com connector (the connector created through the integration).

4. Authenticate with your 800.com account if prompted.

5. Select the metrics and dimensions you want to include (e.g., call counts, durations, tags, outcomes, number dialed).

6. Click Add to Report to attach the data source to a dashboard.

Build Reports & Dashboards

Once the data source is connected:

1. Open a blank report or an existing template.

2. Add charts, tables, scorecards, or time series using 800.com metrics.

3. Combine with other data sources (e.g., Google Analytics, Google Ads) for deeper insights.

4. Customize filters and date ranges to segment calls by campaign, tag, or period.

5. Share dashboards with your team or export as needed.

Example Visualizations

With the 800.com data source, you can create visualizations such as:

• Total inbound calls over time.

• Missed vs answered calls.

• Call duration trends.

• Calls by campaign or source.

• Calls tagged by outcome or department.

• Call volume by phone number or region.

Troubleshooting Tips

• If you do not see the 800.com connector in Looker Studio, make sure the integration is enabled and active in your 800.com dashboard.

• Check that you’re signed in to Looker Studio with the same Google account you intended to use.

• If metrics seem missing or incorrect, review what call and tag data you selected during the data source setup.

• Looker Studio may cache data — refresh the data source if you recently added new metrics.

Need Help?

If you experience difficulty setting up the Looker Studio integration:

• Review this article and the step-by-step directions.

• Confirm your 800.com and Google account permissions.

• Contact 800.com Support with details about where you’re stuck.