DNI - Dynamic Number Insertion

Get set up and familiar, with all the ways you can use DNI for call tracking.

How To Create A Call Tracking Pool

Miranda Kleine
Miranda Kleine
  • Updated

Log In To Your 800.com Account

Log in to your account. Ensure you have administrative access, as only admins can changes to your account.

  • If you’re not already using 800.com, sign up for an account and then log in.

Create New Call Tracking Pool

To create a Call Tracking Pool:

  • Go to Numbers > select Call Tracking.
  • Click the Create Calling Tracking Pool button in the top right corner.

  • Select “Get New Numbers” or “Add Numbers I Already Have” > hit Next.

Get New Numbers

If you chose to “Get New Numbers” continue with these steps:

  • Select the Pool Size > choose Toll-Free or Local.

  • Fill in the required information:
    • Source
      • You can add more than one source. To do this simply click “+ Add New Source

  • Landing Page
  • Query Parameters
  • Utm_medium
  • Utm_source
  • Utm_campaign
  • Utm_term
  • Utm_content
  • Swap Targets
    • A Swap Target is a phone number that can be dynamically replaced with a tracking number on a website and can be a different number for each traffic source.
    • If a Swap Target is not entered, the default Swap Target is the destination number. 
    • The “Always Swap” traffic source does require a swap target. It allows you to assign a random tracking number in the pool to track all sources, without having to specify phone number for each source.

  • Hit Next.
  • Name the Pool > choose how you would like to set up your call forwarding, Manually or With A Saved Template.

  • Hit Create Pool.

    Screenshot 2025-01-28 at 4.57.51 PM.png

Add Numbers I Already Have

If you chose to “Add Numbers I Already Have” continue with these steps:

  • Select the Numbers you would like to include in the pool > click Next.
  • Fill in the required information:
    • Source
      • You can add more than one source. To do this simply click “+ Add New Source

  • Landing Page
  • Query Parameters
  • Utm_medium
  • Utm_source
  • Utm_campaign
  • Utm_term
  • Utm_content
  • Swap Targets
    • A Swap Target is a phone number that can be dynamically replaced with a tracking number on a website and can be a different number for each traffic source.
    • If a Swap Target is not entered, the default Swap Target is the destination number. 
    • The “Always Swap” traffic source does require a swap target. It allows you to assign a random tracking number in the pool to track all sources, without having to specify phone number for each source.

  • Hit Next.
  • Name the Pool > choose how you would like to set up your call forwarding, Manually or With A Saved Template.

  • Hit Create Pool.

Congrats! You have successfully created a Call Tracking Pool.

If you had any issues or have any questions during this process, you can reach out to our support team via email: support@800.com.

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