Integrating your 800.com call tracking on your WordPress site allows you to gain valuable insights into how visitors are engaging with your business through phone calls. Here’s a guide to setting up 800.com call tracking for your WordPress site. See our full Call Tracking 101 article HERE.
Why Set Up Call Tracking on WordPress?
With call tracking, you can:
- Identify top-performing marketing channels: See which sources generate the most calls.
- Optimize Marketing campaigns: Allocate budget toward what is yielding the highest call conversions.
- Understand customer behavior: Get insights into call times, locations, and duration to better serve your audience.
Step-by-Step Guide to Setting Up Call Tracking for WordPress
1. Sign Up with 800.com for Call Tracking
If you’re not already using 800.com, sign up for our Pro Plan HERE. If you are already a customer you can upgrade from your personal or unlimited plan anytime in your dashboard (Click the "Call Tracking" tab on the left menu) or by reaching out to support@800.com anytime.
Our 800.com Pro Plan offers features such as Dynamic Number Insertion (DNI), detailed call analytics, and easy integration with Google Analytics, allowing you to track calls as conversions.
2. Get a Tracking Number
Once you’ve signed up and obtained a tracking number, this number will be used specifically for tracking calls generated by your WordPress site. Learn how HERE.
3. Install the Call Tracking Plugin or Tracking Code
To integrate call tracking with WordPress, you have two main options:
-
Option 1: Use our 800.com Plugin
Using our 800.com WordPress plugin will simplify setup. Install the plugin by clicking HERE or from your WordPress dashboard by going to Plugins > Add New, search for 800.com and click Install Now and then Activate. Once activated, follow the setup instructions provided within the plugin.
You will then have access to insert your tracking code through the 800.com plugin settings.
Access your 800.com API Key by going to settings->Integrations. Then select API from the top row of options.
-
Option 2: Insert Tracking Code Manually
You can manually add the tracking code to your site. Obtain the code snippet from 800.com, then go to Appearance > Theme Editor in WordPress, and insert the code into the <head> section of your theme’s header file (header.php). Make sure to save your changes.
4. Enable Dynamic Number Insertion (DNI)
For more accurate call attribution, enable Dynamic Number Insertion (DNI). DNI dynamically changes the phone number displayed on your site based on the visitor’s source, ensuring you can trace each call to the specific campaign or channel that brought the user to your site.
Access our full DNI How-To guide HERE.
To set up DNI:
- In your 800.com dashboard, click on the "Settings" tab on the left menu and scroll down to click on "Integrations" go to the DNI settings.
- Configure the traffic sources you want to track (e.g., Google Ads, Facebook, organic search).
- Insert the DNI script on your WordPress site, either through the plugin or by adding it manually to your theme files.
5. Test the Tracking Number
After setup, it’s crucial to test that the tracking number displays correctly and changes based on the visitor’s source. Visit your website from different sources (e.g., direct, Google search, social media) and verify that the displayed number adjusts accordingly.
6. Connect to Google Analytics (Optional)
For advanced tracking, integrate your call tracking with Google Analytics. This allows you to view calls as conversions within Analytics, alongside other user actions on your site.
To do this:
- In your call tracking provider’s dashboard, go to the integration settings for Google Analytics.
- Follow the instructions to connect your Analytics account and set up conversion tracking.
7. Monitor and Optimize
Once your call tracking is live, use your provider’s dashboard to monitor performance. Track call volumes, durations, and source data to evaluate which campaigns and channels are driving the most valuable calls. Use these insights to refine your marketing strategy, focusing on the channels that deliver the best results.
How to Use the Plugin
1. Create an 800.com Account
Sign up for an 800.com Pro Plan account and ensure your plan includes dynamic number insertion.
2. Install the Plugin on WordPress
Download and install the 800.com Call Tracking plugin from the WordPress admin dashboard.
3. Enter Your API Key
In your WordPress admin panel, navigate to the plugin settings and paste your 800.com API key.
4. Enable DNI Script Injection
The plugin will automatically insert the necessary JavaScript into your site’s <head> tag.
5. Start Tracking
Once installed, dynamic numbers will be displayed based on visitor data. Track performance in your 800.com dashboard.
Requirements
-
An active 800.com Pro Plan account with API access
-
WordPress version 5.0 or higher
-
Basic familiarity with call tracking setup in your 800.com account
Note: This plugin does not store or process call data locally. All tracking and reporting is handled securely via your 800.com account.
Best Practices for Call Tracking on WordPress
- Use Unique Tracking Numbers: Assign different tracking numbers to each campaign or source for more precise tracking.
- Optimize for Mobile: Ensure your phone numbers are clickable for mobile visitors to make calling easy.
- Regularly Check Analytics: Review call data in Google Analytics and your provider’s dashboard to stay updated on performance trends.
Setting up call tracking on WordPress with 800.com helps you understand how phone calls contribute to your business’s success. By following this guide, you can gain better insights into user behavior, optimize your marketing spend, and improve overall engagement with your audience.
If you have questions during this process, you can reach out to our support team via email: support@800.com.
Related to
Comments
0 comments
Article is closed for comments.