Setting up call tracking for your Meta(formerly Facebook) Ads using 800.com is a powerful way to measure how effectively your campaigns generate phone calls. This helps you optimize ad performance, track key customer interactions, and make data-driven decisions. Here’s a step-by-step guide to setting up call tracking for Meta Ads with 800.com.

Why Set Up Call Tracking for Meta Ads?

Using call tracking allows you to:

• Track campaign success: See which ads are driving the most phone calls.
• Optimize ad spend: Focus your budget on ads that generate the best results.
• Gain insights: Learn more about your customers and improve your campaign strategies.

Step-by-Step Guide to Set Up Call Tracking for Meta Ads

1. Sign Up for 800.com

If you’re not already using 800.com, sign up for an account. 800.com offers a full suite of call tracking services that seamlessly integrate with your Meta Ads, making it easy to track and analyze incoming calls.

2. Set Up a Call Tracking Number

Once you’re logged in to your 800.com account, follow these steps to set up your tracking number:

• In your 800.com dashboard, create a new tracking number.
• Assign this number to your Meta Ads campaign. All calls made to this number will be tracked and forwarded to your business phone, with key data (like call duration, caller ID, and location) recorded in the 800.com dashboard.

3. Create a Meta Ads Campaign

• In Meta Ads Manager, start a new campaign.
• Choose the campaign objective, such as Lead Generation or Traffic, depending on your goals.
• Define your target audience, budget, and ad placements as usual.

4. Add Your 800.com Tracking Number to Your Ads

In the ad creation process, be sure to include your 800.com tracking number where it will be visible to potential customers. You can:

• Use Call Extensions: For ads that allow direct calls, such as click-to-call ads, insert your 800.com tracking number in the call button or extension.
• Include the Number on a Landing Page: If you’re directing traffic to a landing page, display the tracking number prominently in key areas like the contact section or headline.

5. Use Dynamic Number Insertion (DNI)

For more accurate tracking, enable Dynamic Number Insertion (DNI) in your 800.com account. DNI dynamically swaps out phone numbers on your website or landing page depending on the traffic source. This ensures Meta Ads traffic is assigned a unique tracking number, helping you track conversions specifically from Meta Ads.

• In your 800.com dashboard, enable DNI.
• Insert the provided tracking script into your website or landing page’s code.

6. Track Conversions in Meta Ads Manager

To ensure you’re capturing call conversions, set up tracking in Meta Ads Manager:

• In Meta Events Manager, create a custom event for phone calls by setting up a conversion event. This will allow Meta to track when someone calls your 800.com number as a direct result of your ad.
• Link your 800.com data with Meta Ads, either through an integration or manually using conversion tracking.

7. Monitor and Optimize Performance

Once your Meta Ads are live, you can monitor the results through both Meta Ads Manager and 800.com’s dashboard:

• Use 800.com to track detailed metrics like call duration, call volume, and caller demographics.
• Analyze the performance of your ads in Meta Ads Manager to see which ones are driving the most calls.
• Adjust your ad targeting, budget, or messaging based on what’s working best to increase conversions.

Best Practices for Call Tracking with 800.com

• Assign unique tracking numbers to each ad campaign to track performance accurately.
• Monitor call quality: Review call recordings or transcriptions (if available) through 800.com to ensure that the calls generated by your Meta Ads are high-quality leads.
• Optimize your landing pages: Ensure that your landing pages are designed to convert visitors and prominently feature your 800.com tracking number.
• Regularly analyze call data: Use insights from 800.com to fine-tune your future campaigns and ad strategies.

Setting up call tracking for Meta Ads with 800.com is an excellent way to monitor and optimize the phone calls your ads generate. By following this guide, you’ll have a powerful tool to measure campaign performance and improve customer engagement. Start tracking today and make sure your Meta Ads are driving real results!

If you have questions during this process, you can reach out to our support team via email: support@800.com.