---
title: Know when your keywords and auto-replies can't send
description: Learn why keywords and auto-replies won’t send until your number is verified, what each warning means, and how to complete 10DLC or toll-free verification.
---

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October 13, 2026

# Know when your keywords and auto-replies can't send

Your keyword and auto-reply settings now warn you when a reply can't send because your number isn't verified for texting yet. Instead of finding out later that customers never got a response, you'll see the reason right where you set up the reply, along with a link to fix it.

You'll find the warning in the keyword and auto-reply settings for any number or call flow.

### Why your number needs to be verified

US carriers require business numbers to be registered before they can send text messages. Until your number is approved, carriers block outgoing texts, and that includes automatic keyword responses and auto-replies.

The type of approval depends on your number:

| Number type | What it needs |
| --- | --- |
| Local number | 10DLC registration |
| Toll-free number | Toll-free verification |

### What the warning tells you

The warning changes based on where your number is in the approval process, so you always know your next step.

| Status | What you'll see | What to do |
| --- | --- | --- |
| Not started | A note that the number isn't registered or verified, with a link to begin | Click the link to start 10DLC registration (local) or toll-free verification (toll-free) |
| Submitted or pending | The date you submitted, with a link to check your status | Nothing. Replies start sending automatically once the number is approved |
| Rejected, suspended or denied | A note that the submission wasn't approved, with a link to fix it | Click the link, correct the details and resubmit |

### You can still set up replies before you're verified

The warning doesn't stop you from saving. You can build out your keywords and auto-replies now so they're ready the moment your number is approved.

When you save, the confirmation reads: "Saved. This reply won't send until {number} is verified." A **Verify now** link sits beside it so you can start or check your verification right away.

### Spotting replies that aren't sending

Each keyword and auto-reply in your list shows a not-sending indicator while the number is unverified. Hover over it to see a tooltip explaining why.

This applies to keywords and auto-replies you set up before this update too, so you can quickly find any that were silently not going out. Once your number is approved, the warnings and indicators clear on their own. You don't need to re-save anything.

### Frequently asked questions

**Q: Do I need to turn my replies back on after approval?**   
A: No. Saved keywords and auto-replies start sending automatically once your number is approved.

**Q: Will my settings be lost if my registration is rejected?**   
A: No. Everything you saved stays in place. Fix and resubmit using the link in the warning, and replies will start once the number is approved.

**Q: I have both local and toll-free numbers. Do they share one approval?**   
A: No. Local numbers need 10DLC registration and toll-free numbers need toll-free verification, so each number type is approved separately.

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