---
title: How to View Unique Callers in Call Analytics
description: The Unique Callers report in Call Analytics helps you understand how many individual people are contacting your business so you can measure reach, identify
---

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August 19, 2026

# How to View Unique Callers in Call Analytics

## Review unique and repeat caller trends to understand reach, engagement, and how people contact your business.

The **Unique Callers** report in Call Analytics helps you understand how many individual people are contacting your business so you can measure reach, identify new opportunities, and track repeat engagement.

This report provides a high-level view of unique vs. repeat callers, along with key metrics and filtering options to help you understand caller behavior and how your audience is interacting with your business.

## How to Access the Unique Callers Report

Log in to your **800.com dashboard.** 

From the left-hand menu, click **Call Analytics** \> **Unique Callers**.

![](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-45589520236813-44d33b3ce051db4a-45591124698637-2.png)

## How to Use the Unique Callers Dashboard

### Filters and Date Range

At the top of the page, you can filter your data by:

- **Date range** (e.g., Last 30 days)
- **Call direction** (Inbound/Outbound)
- **Phone numbers**
- **Forwarding number**
- **Account or organization**

Use **All Filters** to refine your data further.

### Call Trends Chart

The chart displays caller trends over time, helping you:

- Track growth in new callers
- Identify spikes in activity
- Compare first-time vs repeat callers

This gives you insight into how your audience is engaging with your business.

### Key Metrics

Below the chart, you’ll see summary metrics:

- **Calls** – Total number of calls
- **Unique Callers** – Number of individual callers
- **Missed Calls** – Calls that were not answered
- **Avg. Duration** – Average call length

These metrics help you quickly evaluate performance and caller behavior.

![](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-45589520236813-f3c263a95c4f33c6-45589498905229-2.png)

## Why This Report Matters

Tracking unique callers helps you:

- Measure how many new people are reaching your business
- Identify repeat engagement from existing customers
- Evaluate the effectiveness of marketing campaigns
- Understand overall audience growth

## How to Export Unique Caller Data

1. Click **Export** in the top-right corner
2. Your report will be generated and sent to your email once ready
   
   ![](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-45589520236813-b3b14fb3ca46c590-45589520232717-2.png)
   
   ![](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-45589520236813-6ff451d58d8cdcb3-45589498906765-2.png)

## Tips for Using Unique Caller Data

- Compare **total calls vs unique callers** to spot repeat activity
- Use tags or analytics to identify **high-value callers**
- Monitor trends to see if campaigns are bringing in **new leads**
- Combine with other reports (like Source or Tag) for deeper insights

## Need Help?<https://support.800.com/en-us/hc/articles/45582549258125-how-to-view-missed-calls-in-call-analytics?hsLang=en-us>

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