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Call Analytics by Number

Review each tracking number's call volume, engagement, answer status, and attribution in one report.

Overview

The Call Analytics by Number report provides a detailed view of call performance for each tracking number in your 800.com account. This report helps you understand which phone numbers generate the most calls, how callers engage with your business, and how effectively calls are being answered.

This report is especially useful for measuring marketing performance, optimizing call handling, and improving conversion outcomes.

How to Access Call Analytics by Number
  1. Log in to your 800.com account
  2. From the left navigation menu, click Call Analytics
  3. Select By Number

This will open the Calls by Number dashboard, where you can view detailed call metrics and performance data.

Dashboard Overview

Filters and Date Range

At the top of the dashboard, you can filter your data by:

  • Date range
  • Tracking number
  • Forwarding number
  • Tracking pool
  • Account
  • Call direction
  • Qualification status
  • Tags
  • Caller type
  • Call duration
  • Answer status

These filters allow you to analyze specific segments of your call data.

You can also click Export to download the report.

Call Volume Chart

The visual chart shows call activity by number, including:

  • Unique callers
  • Repeat callers
  • Call volume trends

This helps identify which tracking numbers generate the most engagement.

Summary Metrics

The dashboard displays key performance indicators, including:

  • Total Calls – Total number of calls received
  • Unique Callers – Number of individual callers
  • Missed Calls – Calls that were not answered
  • Average Duration – Average length of calls

These metrics provide a quick snapshot of call performance.

Call Performance Table

The detailed table includes:

Column Description
Tracking Number The phone number receiving calls
Total Calls Total calls received
Answered Calls Calls successfully answered
Missed Calls Calls not answered
Voicemails Calls resulting in voicemail
First-time Callers Callers contacting your business for the first time
Unique Callers Total distinct callers
Average Duration Average call length
Understanding First-time vs Repeat Callers

800.com automatically identifies whether a caller is new or returning.

First-time Callers

These are callers contacting your business for the first time.

This metric helps you measure:

  • New lead generation
  • Campaign effectiveness
  • Customer acquisition performance

Repeat Callers

These are callers who have contacted your business previously.

Repeat callers often represent:

  • Returning customers
  • Follow-ups
  • Existing client engagement

This distinction is also used in advertising integrations such as:

  • Google Ads conversion tracking
  • Microsoft Ads conversion goals
  • Meta Ads custom conversions

These integrations can optimize campaigns differently based on caller type.

Improving Your Answer Rate

Your answer rate directly impacts conversions and revenue.

Answer rate can be calculated using:

Answer Rate = Answered Calls ÷ Total Calls

Missed calls may represent lost opportunities.

You can improve answer rate by:

  • Increasing staffing during peak call times
  • Using call routing or forwarding rules
  • Setting up backup forwarding numbers
  • Monitoring missed calls in analytics

Improving answer rate can significantly increase lead capture and conversion rates.

Attribution and Marketing Performance Tracking

Call Analytics by Number helps you measure the effectiveness of your marketing campaigns.

Each tracking number can be assigned to:

  • Advertising campaigns
  • Marketing channels
  • Websites or landing pages
  • Tracking pools

This allows you to:

  • Identify which campaigns generate calls
  • Track conversion performance
  • Optimize marketing spend
  • Improve ROI

When integrated with platforms such as:

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • GA4

800.com sends conversion signals associated with tracking numbers and caller activity.

These signals help ad platforms optimize campaign performance automatically.

Conversion Optimization Use Cases

You can use this report to:

  • Identify high-converting tracking numbers
  • Monitor campaign performance
  • Improve call handling efficiency
  • Optimize ad spend based on call performance
  • Measure new customer acquisition

Tracking numbers act as conversion points for your marketing funnel.

Exporting Call Analytics Data

To export your report:

  1. Click Export in the upper-right corner
  2. You will see a notification at the top of the screen letting you know you will receive the report to your email once it is ready.

You can use exported data for:

  • Marketing reporting
  • Sales analysis
  • Campaign optimization
  • Internal reporting
Best Practices

For best results:

  • Assign tracking numbers to specific campaigns
  • Monitor missed calls regularly
  • Review first-time caller trends
  • Optimize staffing during peak periods
  • Use integrations to automate conversion tracking
Need help?

Our support team is available to assist with questions and troubleshooting. Reach out to us at support@800.com.