---
title: How to Add Call Tracking to Google Business Profile
description: Create a Tracking Number for your Google Business Profile Log in to your 800.com Account Go to Call Tracking in the left navigation Click Create Call Track
---

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August 19, 2026

# How to Add Call Tracking to Google Business Profile

## Create a Google Business Profile tracking number, add it as the primary phone, and tag profile links with UTM details.

### Create a Tracking Number for your Google Business Profile

1. Log in to your **800.com Account**
2. Go to **Call Tracking** in the left navigation
3. Click **Create Call Tracking Pool**
4. Select **Somewhere Else**
5. Choose **Google Business Profile**
6. **Pick a Number Type (Toll-free, Vanity, or Local),** then choose **Number Routing** 
     1. Once you select a number type, you will be shown a pool of potential numbers to choose from
7. Setup **Your Call Routing** and **General Settings**, then choose **Continue** 
     1. Note: if you have a previous Call Flow, this will be selected by default which saves all the settings of your
8. To finalize the setup choose **Save and Activate** 
     1. If you are creating a new Call Flow / Forwarding Number, you will need to name it such as *Main Number* or *Sales Line*.

### **Add Your New Tracking Number to Google Business Profile**

1. Log into [Google Business Profile](https://business.google.com/)
2. Click on the Pencil icon associated with your business in your **Google Business Profile Manager**
3. Locate your business **Phone Number** in **Contact Information** and click the Pencil Icon to edit the number
4. Use your new tracking number for **Primary phone**
5. Select **+Add phone number** and use your main number as an additional phone number
6. Click **Save**

**Add UTM Parameters to your link in Google Business Profile to Identify Source Traffic**

1. Navigate to **Website** in Google Business Profile (under the Number section from before)
2. Click the Pencil icon to edit
3. Add the UTM parameters *"?utm\_campaign=GoogleBusinessProfile"* to the current URL
4. Click **Save**

### **Are You Advertising on Google Ads?**

If you're running Google Ads, [follow this article](https://support.800.com/en-us/hc/articles/38046140094093-google-ads-location-extension-for-google-business-profile?hsLang=en-us) to configure Google Business Profile with Google Ads.

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