--- title: How to Integrate 800.com With Your Google Analytics 4 (GA4) description: "To activate Google Analytics 4 integrations within your 800.com dashboard , ensure you have: A GA4 property set up A website data stream configured The GA4" --- [Skip to content](https://support.800.com/en-us/hc/articles/31962336805261-how-to-integrate-800-com-with-your-google-analytics-4-ga4#main-content) [![800.com Help Center](https://support.800.com/hs-fs/hubfs/800%20Logo%20Blue.png?width=150&height=26&name=800%20Logo%20Blue.png)](https://www.800.com/) - [Call us (800) 800-4321](tel:+18008004321) - [Sign in](https://support.800.com/hc/en-us/signin) Open main navigation Close main navigation - [Call us (800) 800-4321](tel:+18008004321) - [Sign in](https://support.800.com/hc/en-us/signin) - [Submit a request](mailto:support@800.com) [Submit a request](mailto:support@800.com) 800.com Help Center - There are no suggestions because the search field is empty. 1. [800 Support Center](https://support.800.com/en-us/hc?hsLang=en-us) 2. [Call Tracking](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us) 3. [Integrations](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us#integrations) August 26, 2026 # How to Integrate 800.com With Your Google Analytics 4 (GA4) ## Connect GA4 after your property, data stream, and tag are ready so call events can flow into Analytics. To activate Google Analytics 4 integrations within your [800.com dashboard](http://800.com), ensure you have: - A **GA4 property** set up - A **website data stream** configured - The **GA4 tag** installed on your site [Learn more about the events 800.com sends to GA4](https://support.800.com/en-us/hc/articles/31962336805261-how-to-integrate-800-com-with-your-google-analytics-4-ga4) and what information is included in the event parameters. *\*\*This integration is only available on the **800.com pro plans**. See more about our plans and what they offer* [*here*](https://www.800.com/plans)*.* ### Connecting your GA4 to Your Website #### **Step 1: Install the GA4 Tag** ##### **Option 1: Use Google Tag Manager** 1. Log in to[Google Tag Manager](https://tagmanager.google.com/). 2. Select an existing container or create a new one. 3. Add a new tag: - Choose **Tag Configuration \> Google Analytics: GA4 Configuration**. - Enter your **Measurement ID** (found in GA4 under Data Streams). - Set up a trigger (e.g., All Pages). 4. Save and publish the container. ##### **Option 2: Add GA4 Code Manually** 1. Copy the **global site tag (gtag.js)** from your GA4 data stream setup page. 2. Paste the code into the section of your website’s HTML. 3. Save and publish your changes. #### **Step 2: Verify Data Collection** 1. Open your website in a browser. 2. In the GA4 dashboard, go to **Admin \> DebugView** to see real-time data. 3. Confirm that events (such as page views) are being tracked. ### Integrating with 800.com #### **Step 1: Log in to Your 800.com Account** [Log in to your account.](http://800.com) Ensure you have administrative access, as only admins can generate and manage API tokens. If you’re not already using 800.com, [sign up for an account](http://800.com)and then log in. ![Screenshot 2025-07-22 at 2.00.17 PM.png](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-31962336805261-3afcc222d2ed84a0-38247514565901-2.png) #### **Step 2: Create a New GA4 Integration** 1. Go to **Settings \> Integrations**. 2. Select either the **GA4 tab** or click the **Add Integration** button. 3. Fill out all required fields, and hit **Create**. \*If you choose to click the **Add Integration** button, you will need to choose an integration type, then follow the steps provided. ![Screenshot 2025-07-22 at 2.01.59 PM.png](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-31962336805261-d2a0785bc690de6b-38247514566541-2.png) - **Measurement ID:** Find this in GA4 under **Data Streams** in the Property Column. - **GA4 API Secret:** Locate this in GA4 under **Data Streams \> Measurement Protocol API Secrets**. #### **Step 3: Secure Your API Token** 1. Once the token is generated, **copy it immediately** as it may not be viewable again for security reasons. 2. Store the token securely, such as in a password manager or encrypted file. ### 800 Supported GA4 Events [View the complete list](https://support.800.com/en-us/hc/articles/31962336805261-how-to-integrate-800-com-with-your-google-analytics-4-ga4) of events 800 sends to GA4. #### **Deleting GA4 Integrations** If you suspect a token has been compromised or is no longer needed: 1. Go to **Settings \> Integrations**. 2. Locate the **Manage tab**. 3. Find the token in the list, click the 3 dots and then hit **Delete**. ![Screenshot 2025-07-22 at 2.13.19 PM.png](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-31962336805261-39a26805d2bd214f-38247700638221-2.png) 4. Confirm the action by hitting **Delete** again to immediately disable the token. ![Screenshot 2025-07-22 at 2.16.51 PM.png](https://support.800.com/hubfs/Knowledge%20Base%20Import/zd-31962336805261-7bd5257572cd4bec-38247700640781-2.png) You can generate a new token if needed and update your integrations accordingly. ### **Integrate with Other Tools** To maximize GA4’s value, consider integrating it with: - **Google Ads:** Track ad performance and conversions. - **BigQuery:** Export GA4 data for advanced analysis. - **CRM Platforms:** Use the GA4 API for seamless integration with customer management tools. #### **Best Practices for GA4 Integration** - **Leverage DebugView:** Use DebugView to troubleshoot event tracking in real-time. - **Test Thoroughly:** Verify that events and conversions are tracked accurately. - **Monitor Data Regularly:** Review GA4 reports to optimize your website’s performance. #### **Standard Events** 800.com supports sending GA4 events for each of the following activities: - **Phone Calls** - All phone calls `phone_call` - First time caller `first_time_phone_call` - Repeat caller `repeat_phone_call` - **Voicemails** `voicemail` - **SMS Messages** `sms` - **Fax** `fax` #### **Event Parameters** All events contain the following information as event parameters: `ga_session_id`: The session ID that Google has associated with the website visitor. `GCLID`: The identifier associated with a Google advert click. `FBCLID`: The identifier associated with a Facebook advert click. `MSCLKID`: The identifier associated with a MS/Bing advert click. `browser_or_device`: The browser/device the visitor used to access the website. `campaign`:The value of the `utm_campaign` query string parameter, if present. `medium`: The value of the `utm_medium` query string parameter, if present. `source`: The value of the `utm_source` query string parameter, if present. `landing_page_url`: The URL of the page the visitor saw first, within this session. `referrer`: The website (URL) that drove traffic to your website. `activity_session_id`: The internal session ID we associate with the activity. `user_id`: The ID of your account at [800.com](http://800.com). `company_name`: The name of your account at [800.com](http://800.com) `tracking_number`: The phone number that was dialed/messaged (E164 format). `tracking_number_name`: The phone number’s label, if set. Additionally, for the phone call events we sent the following parameters: `tags`: Any tags that have been added to the call record within our app. By following these steps, you can successfully integrate GA4 with your website and start collecting actionable data. GA4’s powerful analytics features will help you make informed decisions to enhance user experience and drive business growth. If you have questions during this process, contact our support team at [support@800.com](mailto:support@800.com). - [General & FAQs](https://support.800.com/en-us/hc/general-faqs?hsLang=en-us#main-content) - [FAQs](https://support.800.com/en-us/hc/general-faqs?hsLang=en-us#faqs) - [Getting Started](https://support.800.com/en-us/hc/getting-started?hsLang=en-us#main-content) - [Onboarding Basics](https://support.800.com/en-us/hc/getting-started?hsLang=en-us#onboarding-basics) - [Dashboard & App](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#main-content) - [Inbox](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#inbox) - [Call Analytics](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#call-analytics) - [Alerts & Monitoring](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#alerts-monitoring) - [Enhanced Caller ID](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#enhanced-caller-id) - [In-App Calling](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#in-app-calling) - [Rewards](https://support.800.com/en-us/hc/dashboard-app?hsLang=en-us#rewards) - [Number Management](https://support.800.com/en-us/hc/number-management?hsLang=en-us#main-content) - [Number Management](https://support.800.com/en-us/hc/number-management?hsLang=en-us#number-management) - [Call blocking](https://support.800.com/en-us/hc/number-management?hsLang=en-us#call-blocking) - [Number Transfers/Ports](https://support.800.com/en-us/hc/number-management?hsLang=en-us#number-transfers-ports) - [Marketing](https://support.800.com/en-us/hc/number-management?hsLang=en-us#marketing) - [800 Intelligence](https://support.800.com/en-us/hc/800-intelligence?hsLang=en-us#main-content) - [800 Intelligence Guides](https://support.800.com/en-us/hc/800-intelligence?hsLang=en-us#800-intelligence-guides) - [Call Forwarding](https://support.800.com/en-us/hc/call-forwarding?hsLang=en-us#main-content) - [Call Routing](https://support.800.com/en-us/hc/call-forwarding?hsLang=en-us#call-routing) - [Call Tracking](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us#main-content) - [Dynamic Number Insertion (DNI)](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us#dynamic-number-insertion-dni) - [Integrations](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us#integrations) - [Getting Started](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us#getting-started) - [General](https://support.800.com/en-us/hc/call-tracking?hsLang=en-us#general) - [Text Messaging](https://support.800.com/en-us/hc/text-messaging?hsLang=en-us#main-content) - [Texting/SMS Messaging](https://support.800.com/en-us/hc/text-messaging?hsLang=en-us#texting-sms-messaging) - [Account & Billing](https://support.800.com/en-us/hc/account-billing?hsLang=en-us#main-content) - [Trial Period](https://support.800.com/en-us/hc/account-billing?hsLang=en-us#trial-period) - [Plans & Billing](https://support.800.com/en-us/hc/account-billing?hsLang=en-us#plans-billing) - [Security](https://support.800.com/en-us/hc/account-billing?hsLang=en-us#security) - [Companies](https://support.800.com/en-us/hc/account-billing?hsLang=en-us#companies) - [Users](https://support.800.com/en-us/hc/account-billing?hsLang=en-us#users) - [Marketing Tools](https://support.800.com/en-us/hc/marketing-tools?hsLang=en-us#main-content) - [Marketing Ideas](https://support.800.com/en-us/hc/marketing-tools?hsLang=en-us#marketing-ideas) - [API](https://support.800.com/en-us/hc/api?hsLang=en-us#main-content) - [API Docs](https://support.800.com/en-us/hc/api?hsLang=en-us#api-docs) - [800 AI Agents](https://support.800.com/en-us/hc/800-ai-agents?hsLang=en-us#main-content) - [800 AI Agents](https://support.800.com/en-us/hc/800-ai-agents?hsLang=en-us#800-ai-agents) - [Integrations](https://support.800.com/en-us/hc/800-ai-agents?hsLang=en-us#integrations) - [Knowledge Base](https://support.800.com/en-us/hc/800-ai-agents?hsLang=en-us#knowledge-base) - [800 AI Agent Configuration](https://support.800.com/en-us/hc/800-ai-agents?hsLang=en-us#800-ai-agent-configuration) [Contact our support team](https://support.800.com/en-us/hc/articles/34511169155341-how-to-contact-support?hsLang=en-us)​ Copyright © 2026, 800.com